I honestly don't see any unique properties around this project.
Unique is the token that users use to buy/sell.
![Grin](https://bitcointalk.org/Smileys/default/grin.gif)
they just wanted a digital currency that links to their platform to expand the marketing. Thats it.
But off course in terms of usability they offer lots of advantages, like points, discounts,lower fees. etc..
![Grin](https://bitcointalk.org/Smileys/default/grin.gif)
And the first eccommerce to have crypto payment!
![Grin](https://bitcointalk.org/Smileys/default/grin.gif)