These are just random erc-20 tokens that were randomly distributed to some ethereum addresses.
You did research on that all morning ? LOL. What for ?
I get sent these a lot. Probably because I used to take part in a few airdrops and they kinda copy/paste past lists.
But tokens like this one which don't even have a proper name or ticker and clearly has no project behind it, will never be used or traded.
A simple visit to etherdelta will tell you what I'm talking about.
https://etherdelta.com/#0x954d9192b67c6658bbd4826da7b6b12a5087be1a-ETHEither they plan to make an airdrop and are testing out how everything works or they are using tokens as a way of marketing as you probably looked up the website mentioned. Which means it's succeeding.