It's an interesting project. I work in supply chain and I have seen some movements towards the adoption of blockchain to avoid counterfeit and 'prove' the provenance of the sold goods.
My real question here is: how do you plan to leave IBM in the dust? i.e. they've got a beta running with the Maersk, Walmart, BRF and Carrefour as of now, and they do this on their own blockchain (private but open ledger), which imo is way better than on the ETH blockcahin.
good luck
They way fabric works is that companies host their own blockchain. They can go with IBM or Microsoft, etc. We are not targeting Wal-mart or Carrefour as customers. Our customers are the small businesses that are suppliers for those companies. In our whitepaper we talk about how you need to have GS1 barcodes in order to even sell to Wal-Mart or Carrefour, and that's what our token does for customers, they can issue GS1 barcodes with our tokens.
We also provide "blockchain-as-a-service" for those customers. If your an existing supplier for those customers chances are they have a lot of ability to pressure you into using these systems. We are there for those companies, not the Fortune 500, even though we would like to have them as customers. We think its much more realistic to approach smaller companies first then grow outward.
Thanks for the great question, and I'm sorry it took so long for a response, we been busy at BiTA conference today!