[ANN][BOUNTIES] TokenLoyalty.io - विकेंद्रीकृत (डीएओ) लॉयल्टी इकोसिस्ट

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हमारे साथी के साथ वार्ता के लिए प्रगति प्रस्तुति में (उनकी कंपनी टोकन वफादारी के लिए एक बिक्री एजेंसी के रूप में काम करेगी)

कुछ छोटे फिक्स भी हो सकते हैं और इसके बदले, अधिक के लिए देखेंगे

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TokenLoyalty cooperate with Divante for Pre-Alpha version  of the Overlay.

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दृष्टिकोण में मुख्य अंतर:

1. हम सिर्फ एक वफादारी कार्यक्रम नहीं हैं हम वित्तीय संभावनाएं (जैसे ल्यॉनेस), विपणन (जैसे ऐडवर्ड्स और फेसबुक के माध्यम से लीड पीढ़ी) को एकीकृत करते हैं, गैमीफिकेशन तंत्र (वफादारी गतिविधियों पर आधारित होती है) और अंत में - क्रिप्टोकार्ज्जेंसी फायदे।

2. हमारा मुख्य अंतर टोकन के नाममात्र मूल्य (एक्सचेंजों पर) और जोड़ा गया मूल्य (एक अभियान, जैसे उपहार, किराने का सामान, छूट, कुछ भी संबंधित) के दृष्टिकोण में है। इसका अर्थ है वफादारी प्रणाली का निर्धारण करना।

3. सामान्य सेवाओं के साथ एकीकरण - व्यापारियों की किसी भी सेवा को एकीकृत करने के लिए ब्लॉकचैन को ओवरले के रूप में बनाया गया एपीआई (वफादारी नेटवर्क और सेवाओं के बीच एक पुल)।

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Q: Sure token loyalty is an extraordinary but it may be difficult to convince company to buy tokens for their loyalty program. First reason is it is unusual, then company still have to explain about how its work for their customers. Whereas company did not need to do that if they using "old system". In the customers side this is may be a new things to 'accept'.

A: There are solutions like Lioness basing on “charge-back” model. Also there are known some simple solutions to use the token as loyalty point. However, our business model was discussed with entities and bases on unique “nominal” and “added” value. For our partners most important is control of the budget and integration of marketing solution, social mechanics and loyalty program itself. Our advantage is that we can treat token users as leads for the campaigns, while preserving their anonymity. This is unique. Most of the loyalty campaigns are treated as cost, because each cost of user is approximately 5-60 USD per person. That is why most of such program base on trade of data of the user. We want to change that. But for this was required a win-win strategy. We will offer a marketing tool to ENGAGE users of the token as community in life of the brand (gamification mechanics), but users will be paid with tokens and the added value, depending on the campaign (for example discount codes or free gifts). That is why we call it “pay for the effort”. But in this model, it does not state a cost for the merchant, because he receives an added value, for example – one customer can generate 3-10 more customers, which gives ROI for the marketing campaign. We do not want to show all the cards during ICO, as there is a slight risk that competition may copy the model. In talks with merchants there has to be a proof of concept – that is why we plan initial campaign (2-5) basing on the model. When the community grows, it we will be more and more attractive each time, because ANY MERCHANTS creates BIGGER ENVIRONMENT, so entry costs (barriers for campaigns creation) are lowered each time.

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Added value of token is represented in the campaigns. It is the thing that is given by the merchant as bonus.

Example USE CASES - It is best shown on examples:


Example campaign 0   Example: token as money

Bonus card:
You have a Bonus Card that is integrated with payment card. While purchasing goods you just collect tokens on it. You can do anything with them thanks to integration of our system with payment processor (use the Bonus Card as payment card).

Application:
You can collect points and make transactions through NFC protocol

Example campaign 1   Token as money

Under the bottle cap of Soda Drink is a code for registration on the LYT your life platform. You enter the code and receive 1 LYT equal to 300 campaign points (CP) or 40 cents. You can sell the token on exchanges or collect more tokens. After collection of 1500 CP (=5 tokens) you can exchange it into coffee. This means you bought coffee for 2USD, while normally it costs 3.75. You could also sell the tokens to get only 2USD.

Example campaign 2   Example: token as a proof of participation

You lock your token into campaign receiving a special coupon code for 10% discount in Example Network Shops to buy anything you want. This coupon is valid for 1 day. After it is released and campaign is locked/finished (so the token proves that you are a participant of the campaign, not a ghost).

Example campaign 3   Example: token socialization

You enter initial campaign that gives tokens for invitation of friends into the campaign. You receive the tokens (you are payed for the leads – this is so called in marketing) together with a special bonus (20 days access to music platform), while your friends receive 10 day access each (but without tokens).

Example campaign 4   Example: socialization as group purchase

You and your friends (7 friends) refuel your car on a Specified Gas Station that has open loyalty program. But you do it rather not so often. You have collected 100 LYT, but together with your friends you have collected totally 1230 LYT. At the present nominal value it is 492 USD. You can cash-out. Or You can buy a huge group dinner for 8 people in a restaurants that has another open campaign that uses tokens (for example the campaign offers such dinner for 200 LYTs).

Example campaign 5   Example: just earn in campaigns like bounties

Collect tokens in any campaign you want and then exchange it or trade with token on exchanges.

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Campaigns as a service

The whole ecosystem of the project will be decentralized, however, over the ecosystem there is always something like an overlay required for the communication (example: overlay for exchange of crypto or communication between ICO participants, etc.). Someone also has to realize the idea in form of a team, a structure. That is why we will form a company. Decentralized Loyalty company will be based on the marketing agency model, together with an idea of loyalty points operator. What does it mean? This means that we will operate like a marketing agency in communication between merchants and participants of the campaigns in cases that are not automated on the platform. The difference is that loyalty points will be based on blockchain in form of tokens, which gives a decentralized model for their distribution and maintenance, as well as usage (o this is free for merchants as “no entry costs”). However, our company will be the consulting agency in relation to the campaign issuer, which gives ability to earn on such services additionally (for example complex or mixed campaigns over the network, connecting 10 or more partners, etc.).
Such approach of “campaign as a service” gives more elasticity for scaling to new countries and areas and its potential will grow together with the increase of the network.
What is the best example to compare the model? In ads based on words from the most common supplier, merchants pay for the effect in form of CPC or CPV, etc. In our case, merchant will pay for the desired effect – to give the prize to new or existing customer to sustain loyalty, including our commission for the company for further development. This is called sometimes as Lead generation model.

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Token Loyalty proudly presents their promotional video on YouTube.






Feel free to ask any questions related to the project and team.

[gregory51gosh]

Here is video from cooperation with Skytech