Well, many can really expect it to reach up to 10K as because the trends is going in that direction and it can no longer be stopped at all. Many do want for it to become lower though.
Actually bitcoin is facing a bit of resistance between this 9k and 10k marks. It seems there has been recent dumps and on reaching 11k USD it was dumped a lot. This is actually good because more the panic sellers get out of the market the real traders will continue to hold btc and sell it gradually to cut losses.
In the long term the growth of btc is going really well. In 2016 around this time btc was 1k USD and in 2017 it is 10k USD. This trend may or may not continue in future but if it does then in 2018 it should touch 100k USD which may not be actually happening but somewhat close to that price can happen for sure.