Starting an ICO - Feasible?

Hello,

I am building a website and I am wondering how feasible it is to launch an ICO so I can get a professional developer, designer to work on it and market it.
I am looking to raise an amount between $10,000 and $50,000 dollars. The investors would get tokens that preserve the right of dividends on quarterly revenues of the website.
I don't want to do stuff like kickstarter because I won't have physical products to sell or give away. Instead i'm looking for some investors that would be interested in kickstarting the project but when I look at all the ICOs its all multimillion projects and wonder if there would be any actuall interest in a project of such small size? Not to say it can't be lucrative for investors but given the fast paced economy of cryptocurrencies and most investors looking for an instant ROI upon exchange launch is it manageable to do this?
Also do you think it is a good idea, launching an ICO for such a project? On the upside it is a small amount of money directed at pure development and marketing, I won't be taking any salary out of it and in a best case scenario, besides a little reserve fund for unforseen costs, put the money back into the dividend pool.
If I conduct the ICO it will be on Waves platform as I find this one most suited and has a DEX so that investors can trade the tokens if they like, I won't be planning to hit more exchanges though as this is very costly and not really what the project is about. I assume though that with being listed on CMC and exposure there will be people interested in trading the tokens on the Waves DEX.

Is this a feasible idea or should I look for other methods to raise funds?

Sincerely,
LotusPetal