Reviewing ICO projects is becoming a challenge because we have tens of them per week with their crowdsales starting. Some projects are making investors life harder because their websites ar not explaining how real they are and what they are really doing: using hype around cryptocurrency or trying to do the project.
The reasons why ICO teams are not trusted:
1. They have not links to social profiles of their members on facebook or linkedin.
2. There is no dedicated person that answers emails or in social media.
3. Communication is not personalized. You chat or email with a person with no name or a name you can not check is true.
4. You have to wait several days to get the answer from the team.
this is my solution, ignore the ico project that does not include their linkedn link, simple.
Linkedin really seem can be faked though. Someone else might link their scammy ICO project to someone else's profile unbeknown by the real owners, this case has been happened in several ocassions.
Just be sure to check everything up, also see whether there's live interview with the developer team, if there's not, you're putting your money in an untrusted team.