Perhaps simply a server upgrade? Adding a new coin? A website goes down for an hour and it's like it's the end of the world around here.
Around here sites don't always come back up, so the starting level of anxiety is very high. It takes only a few minutes of connectivity issues for full-fledged scammer accusations to start.
It's a play, enjoy the entertainment and emotional wahoos.
lol next thing you know, rumors that BTC-e admins are running away with all the coins are going to pop up.
Chill, BTC-e will come back up in an hour or so.