The real interest of Elon Musk or Richard Branson could easily pump the price a lot.
But it is difficult to see it happening, the real "Elon Musk" is never going to be accepting one of those projects because it is obviously that he doesnt like cryptocurrencies, but maybe it is just matter of time until we see him involved into this coin.
Who knows if he really decides to start hyping this coin? anyway, i would never invest in here because i see this like a risky idea, it made more than x2 in just a few days, something which is a little bit risky for most of us because we are not acostumbrated to see such pumps in just a few days.