How can we give you any advice when you havent given us any details about your project or what you need?
What's the "2d asset" you plan to develop and deploy?
Welcome to our world!
I was pretty much asking a class for any ideas (in the realm of project funding) while standing in front of a empty chalkboard; pretty much any tips of "do/don't do this" for general digital asset projects.
It's good to know what I'm working with, so you've got me there - it's essentially a 2D doll; very modular, very easy to work with, and sculpted through the hands of a madman with an undiagnosed case of "Obsessive Compulsive Order."
Development of the project would continue with updated versions through community feedback, release of usable asset packs (weapons, costumes, etc).