Surprisingly, financial institutions are followed by most people today and would believe anything they say when it comes to investments and whatnot, so this move would, again set an example for most people that it's finally safe to invest/use bitcoins since the wealth is already being divided from the geeks, the normal people and institutional investors. If the said futures work great, soon different firms all over the world would do the same which may cause a big boom yet again in bitcoin.
I still think bitcoin is not a reliable asset. It is divorced from the economy. When the miners provide transaction they earn bitcoins. This is an example of how the economy is. All users use the Fiat. This means that they support the state economy. Until bitcoin will not give the opportunity to earn coins it will be a risky asset.