I am a conscious capitalist entrepreneur with a strong idea for an Ether token. I've been surfing the ICOs, looking for the common best practices for releasing to the public. I'm collaborating with some developers that are cryptocurrency champs. However, I haven't figured out what are the best practices to prove that our currency and product are on the path to success. In typical business, this is a business plan covering a bunch of topics. What is the equivalent of a business plan for ICOs?
Thank you for helping.
The White Paper while note specifically a technical document does make up part of your business plan but what is not included in there will be your marketing efforts which aside from having a solid ICO will be half your battle. If you want to have a successful ICO you should spend just as much time on the technical side as you do on the marketing side.
You can have a great product but it's useless if nobody knows about it.