Who are the bitcoin millionaires

[Steven-o]

I'm creating a altcoin based on social sharing. The system to do so is currently being developed. One of our developers suggested finding bitcoin millionaires and marketing to them as a way to spread the word. Is that an effective way to market an altcoin? Where are these folks?

Also, as an entrepreneur I've marketed many products. I'm wondering what techniques would be the most effective for an altcoin, IYHO.