(Re)introducing the Lendroid Brandhttps://blog.lendroid.com/re-introducing-the-lendroid-brand-4f2b52216b23A new logo and aesthetic scheme that better reflects who we are and what we do.
We are grateful for all the support we have received so far. I’d like to introduce something new and exciting today.
The weeks during and since the Token Generation Event have been intense. For better or worse, the genesis of Lendroid coincided with an inflection point in the crypto industry as a whole. I’m not just talking corrections in valuation. Evolving regulation, a shift in perception, and even a reality check in terms of the direction, speed and viability of technology. For us, it was a cue to reorient ourselves in order to become a protocol that -
Exploits the best available tech anywhere in the ecosystem
Remains relevant no matter how the tide changes
Towards achieving this, we’ve changed the way we look, think and do. As a visible starting point, I present to you a new logo and aesthetic scheme that reflects who we are.
We are serious people, but with a sense of adventure. We are dreamers, we are doers. With this new logo and brand scheme, we are more comfortable in our skin. A special holler to Paul Martens — Experience Designer and Brand Advisor, for translating a shared vision into something visible and beautiful. You will find the new aesthetic reflected on the website and across all our online profiles. The website will see regular enhancements over the next few weeks, with new pages and added elements.
Here’s the brand guideline, for when you want to engage with the brand at any level. Do let us know what you think.
I also believe that the aesthetic reflects the kind of work we do.
We are committed to be serving the underestimated and the misunderstood area, of credit. With credit, you’re basically borrowing from your future self. In the traditional industry, credit has been available for a very long time and the whole industry and infrastructure is quite mature. But in terms of the crypto industry, we are just starting.
Just because you have a digital asset does not mean you have to sell in order to gain some
Liquidity. We intend to provide liquidity to people who hold these digital assets. In the future, we want to expand this (infrastructure) into the area of credit scoring and credit history, with various partners in the industry.
We are keen on building things that people will love to use, immediately.
