Who are the people behind this fork ? Anyone can fork the main chain and create copy of Bitcoin. These forks are loosing attraction because of the intention of making quick money. That is interesting fact this one will be without premine. Let's wait and see how things roll out this time.
Yes, almost anyone could fork the chain and can make a bitcoin clone.
The thing is, you need some miners to work/mine on the forked chain. But miners are putting their hashpower only in profitable coins, of course.
Let's see how things turn out.
