I believe most
tech savvy people tech savvy people (and willing to care)
have now heard about Bitcoin. Some don't like it, others have made religion out of it.
Now the focus should be on making the usage of Bitcoin easier and safer (Kudos to those who are doing this right now). This stage is even more important than the chicken/egg problem between buyers and sellers. If it doesn't work for the average Joe, neither will use it. We have one shot at this
If the common man get burned right now, simply to drive prices up, that's it - good game guys, see you never.
So, for those who wants to make national tv ads and other big events, please think about it twice. What would be the reaction of the common man hearing about Bitcoin, but then finding himself unable to get some? Worse, what if he succeed in getting some Bitcoins, but then they are stolen or he loses them?
Full disclosure: I have an important investment in Bitcoin. It saddens me to see the price drops, but to kill the project only for a pump and dump scheme would crush my soul.