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淘宝封杀微信四周年祭
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Topic: 淘宝封杀微信四周年祭 (Read 105 times)
mfo981
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淘宝封杀微信四周年祭
December 08, 2017, 10:58:17 AM
#1
原标题:淘宝封杀微信四周年祭2013 年11 月22 日,淘宝正式屏蔽了来自微信的访问。四年过去了,当年的事实逐渐变得模糊,很多人已经搞不清楚,淘宝和微信到底谁封杀了谁。四年前的封杀来得并非毫无征兆,在屏蔽微信之前,淘宝已经禁止淘宝卖家张贴微信二维码,甚至禁止卖家提到微信 这个词。2013 年11 月22 日那天,用户在微信中点击任何淘宝链接,都会被淘宝强行导向手机淘宝的下载页,这样,微信就成了手机淘宝的推广渠道。考虑到2013 年阿里巴巴移动端商品交易额只占总交易额的15%,这种对手机应用的绑架式推广还是相当有意义的。(用户在微信中打开淘宝链接,会被导向手机淘宝的下载页)对于为何要将来自微信的访问拒之门外,淘宝当年给出的理由是:微信不安全,我们屏蔽了。 这个理由荒谬得让人怀疑,他们自己都会忍不住笑出来。手机淘宝方面表示:大量用户反映,通过微信朋友圈或者营销号发来的链接点击进入了伪造淘宝店,掉入钱物两空的陷阱,有的用户还误入钓鱼链接,支付账号和密码被套取,银行卡里的资金被盗空,威胁了消费者的个人隐私和安全。微信一天不安全,我们一天不开放。我们只对安全开放。 淘宝的公关负责人用一贯铿锵有力、掷地有声的语气对封杀行动做了概括。当然,微信很快就从震惊中回过神来,停止将淘宝相关链接导向淘宝网站,代之以直接提示用户,要访问的网址已经被淘宝屏蔽。到这一步,淘宝和微信合作完成了屏蔽的闭环。中国互联网最大的两家公司,共同谱写着这一曲开放之歌。(微信提示用户所访问的网址已经被淘宝屏蔽)这就是四年前的封杀真相。如果这是一场战争,第一枪是淘宝打出的。至于双方你来我往互射多轮之后,倒下的却不是它们两者中的任何一方,而是用户,用户不得不接受两家大公司的这种敌对状态,不得不习惯于它们的敌对带来的麻烦。实际上,淘宝的腔调一点都不陌生,早在2008 年,它在屏蔽百度搜索引擎爬虫的时候,用的也是类似的腔调。它的目的永远都是保护卖家,保护消费者,而不是保护淘宝自己的利益。很多不良商家通过商业手段优化了搜索结果,获得较高排名骗取消费者点击,我们屏蔽了某些不良搜索,也是对买卖双方负责。 九年前淘宝是这么说的,没了不良搜索,更有利于电子商务健康发展。2013 年,淘宝封杀美丽说、蘑菇街等第三方导购网站,也是为了保护淘宝卖家利益。一次又一次的封杀,卖家可供选择的推广手段越来越少,最终只剩下向阿里巴巴购买流量这一条路。这就是阿里巴巴营收保持高速增长的秘密,它封掉了几乎所有的外部流量;;搜索、导购、社交互动,等等。在世界任何地方,这些本来都是卖家可以自主选择的推广渠道,但在淘宝平台,流量成了过去的官盐,阿里巴巴拥有独家经营权。对于淘宝四年前的封杀,腾讯当时的官方回应称,微信、易信、Line,包括阿里自家出品的来往,业界每个通信社区类App 都会有用户发表的链接。淘宝这种强制封杀的做法,伤害了用户的沟通体验,令人遗憾。微信是一个开放的平台,我们和众多B2C 商家都保持良好的合作,为用户提供卓越的体验。但是腾讯从来都不是那个有人打你的右脸,连左脸也转过来由他打 的开放原教旨主义者。开放固然好,对等更重要。你唱着高调diss 我的,对不起,我一定原样diss 回去。你自己鸡贼,一毛不拔,只想占人便宜,不好意思,我不会给便宜让你占。有时候,腾讯的提防还真不是多余的。为了方便占便宜、薅羊毛,避免被微信这样的系统轻易识别,阿里巴巴还注册了一大堆类似pjl5.com、cvz5.com、tt1001.com、havti.com、oihlb.com、ocdbr.com、e22a.com 这样的垃圾域名,用做垃圾站的手段,鼓励它的用户灌入别人家的产品和服务中。这些垃圾域名的数量有多大,无从考证,但阿里巴巴为薅别人羊毛,占别人便宜,挖空心思,殚精竭虑,此心昭昭,日月可鉴。一家已经近5000 亿美元市值的公司,仍然这么鸡贼,这么锱铢必较,确实值得创业者好好学习。四年了,这两家公司仍然没什么长进,它们之间的攻防战仍在日复一日地演练着。我仰起头,打量了一下这俩巨人,不由得低下头,长叹一口气。
supiv5
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Re: 淘宝封杀微信四周年祭
December 08, 2017, 02:25:39 PM
#2
当年360和qq不也干过一次。
Duckling
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⇾
Re: 淘宝封杀微信四周年祭
December 08, 2017, 02:53:07 PM
#3
同行冤家三分仇,古来有之。
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