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PPT写的好的土耳其拉小伙伴一起造坦克的故事!
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Topic: PPT写的好的土耳其拉小伙伴一起造坦克的故事! (Read 113 times)
uvv821
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PPT写的好的土耳其拉小伙伴一起造坦克的故事!
December 08, 2017, 01:26:42 PM
#1
在外人看来最近一些年土耳其的坦克工业突飞猛进,短短几年就整合出了阿尔泰这样卖相不错的三代坦克。最近土耳其国防部下属的采购机构SSM启动阿尔泰坦克动力包的国产化项目,为阿尔泰坦克下一步的出口计划做准备。虽然说我们的VT-4坦克性能很靠谱,价钱很公道,但是在某些市场仍然没能栓得住客户大爷的心。客户大爷仍然被土耳其的阿尔泰坦克勾去了魂儿!一说起我们的客户大爷和土耳其勾搭在一起的事情,很多人老喜欢用客户大爷变心了,或者我们没把客户大爷伺候好的理由来解释。然而这些说法都不尽然!虽然我们的客户大爷通过自身的努力实现了哈立德坦克的国产化,但是长期以来其坦克工业所需的关键部件长期依赖进口。由于其需求量较小,在购买过程中往往处于不利地位。无论是从欧洲买还是从中国买,都是卖方说了算。卖方卖啥,他买啥。为了扭转这种不利局面,我们的客户迫切的希望能建立其自己的坦克工业。并且从经济角度来讲,建立自己的相关工业,用自己买坦克的钱来养活自己的工人,将肉烂到锅里也是极好的。随着技术的发展,三代坦克已经不是一块简单的铁噶的。比如制造坦克和炮管所需的高强度钢,在其他行业缺乏应用场景。一年几十辆坦克,几十根炮管的高强度钢需求量是完全喂不饱一条现代化高强度钢生产线的;并且生产线长期低效运转甚至连技术人员队伍都无法维持的。说白了就像之前中国不能生产圆珠笔芯的钢珠材料一样,抛开技术的层面,一年中国市场需求的钢珠材料也就几十吨,还不够炼钢厂开一炉子的呢。土耳其为了研制阿尔泰坦克从欧洲各国花高昂代价获得了各种先进技术,但是自身需求量太小,并不能维持这个高昂代价买来的拼装线,所以其急需要找几个小伙伴来一起如火来分担需求。要想成功忽悠到小伙伴,一定得写个好PPT,把概念车的腻子摸得漂亮一些。比如说各种各样的卡普兰系列步兵战车、中型坦克。其套路很简单。FNSS以合作研发为名从欧洲国家谈判引进技术,谈判往往是先零售后批发。给欧洲各大武器系统出口商许诺以光明的市场远景,然后先零买一些攒车。等概念车攒好之后,再四处忽悠小伙伴。和小伙伴们说,我们合作相当于团购,比你一个人从欧洲买便宜很多。对于欧洲老牌武器发展商来说,自己没需求,整车出口又卖不动,那就出口技术呗。由于这些技术不是一般国家随便能山寨的,所以他们大可不必担心合作方抢市场。并且出口一个也是卖,出口多个也是卖,他们也乐见诸如土耳其这样的国家到处找小伙伴来团购。一个愿意拉着小伙伴去团购,一个继续想提升自己的坦克工业水平。两者可谓是干柴烈火,一拍即合!当然我们的客户大爷思路还是清晰,知道货比三家,不在一家养鸡场买鸡蛋。在本文构思即将完成时,又曝出了客户大爷HIT高级代表团去波兰PGZ集团访问的消息。反正呢,想自己为主搞坦克也是好事,但是呢,市面上就几个靠谱的国家,别到头来处处碰壁,还得找我们。
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PPT写的好的土耳其拉小伙伴一起造坦克的故事!
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