Dear Community:
Doing a public offering of a coin or a token has changed recently. The SEC (the Security Exchange Commission,) considers this enterprise to be acting as a security. In particular, passive investments from purchasers who hope to realize a profit, offered to the general public. You must become registered with the SEC (in essence, obtain their permission) in order to proceed without being fined or shut down.
There are very few exceptions. Some exceptions (exemptions) include offering the sale only to accredited investors (accredited through the SEC,) acting as a non-profit (sounds easy but it's not,) and possibly limiting all purchasers to those who are out of the country and non U.S. Citizens.
The purpose of these regulations is to protect the general public from fraud.
Putting together a prospectus and applying to and obtaining permission from the SEC is generally best left to attorneys. It is involved. However an ICO can be the start of a very profitable venture.
Attorneys George D. Greenberg and Huong X. Lam obtain SEC registration for ICO's and offer creative payment arrangements for our services. We also of course accept payment in BTC or ETH should you wish to make payment in this way.
These ventures are exciting and risky. To do them correctly does take effort and knowledge. We can refer you to appropriate coin developers as well and provide guidance on social media marketing and how to obtain a spot on an exchange.
Best:
George D. Greenberg, Esq.
www.attorneybitcoin.com