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March 14, 2018, 09:00:02 AM |
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This issue is not particular to a single company nor even to a single business model, but rather a
constant, implicit trait affecting the entire sector. Low engagement on any platform means fewer
social relationships, and generally lower revenue per user. As a result, the sector as a whole
requires a higher marketing spending in order to attract new users and be sustainable
The main reason behind the low level of engagement is the lack of student motivation. Studying,
whether online or offline, requires dedication, sacrifice even, and the investment of significant
amounts of money, effort and time. Meanwhile, students may be skeptical about whether the
courses meet their expectations, either because they are concerned about the quality of their
training, or because it might not help them find a job.
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