1- For the kicks
2- Too expensive/complicated/time consuming/risky to sell
3- A belief in the technology and social aims
4- The possibility of reaching the moon
5- A sense of vindication
6- Knowing it’s probably the only way you’ll beat the Bots and the sell walls
7- Feeling like your part of a brave new future
8- A sense your sticking it to the big boys.
Add more reason to HODL!