Like I said... it's a content distribution network which helps you by distributing static content across multiple servers. Won't help with the getwork-queries which have to be real-time. Unfortunately.
Yep, that answers it and makes sense.
Though I guess the operators could at least run their member website through CloudFlare to communicate to their end users.
Since they tossed the botnet out of the system, a news page behind the login page, could allow for notifying miners of a new pool address/port.