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Author Topic: Launching a Crypto-themed Quality Footwear Brand  (Read 21 times)
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December 21, 2017, 02:46:57 PM

Hi guys,
I'm a 2nd generation owner of a small shoe manufacturing atelièr near Florence, Italy. Our family worked in the business for 40 years as partners with some luxury brands worldwide.

We've now decided to launch our footwear brand and we want to do it in a special way.

By Mid-2018 we're going to launch online a sneaker dedicated to Bitcoin and Cryptocurrencies.
We've decided to position our brand into the future. We're inspired by technology, Space exploration, AI and Robotics and we think blockchain based technologies are going to disrupt traditional industries in many ways.

Our products are going to look contemporary-to-futuristic but also with some colorful nostalgia of the 80-90's.

We use the best materials: Italian leather (vacchetta), calf and suede leather, cashmere, natural rubber soles, and a patented canvas fabric that we developed in partnership with a textile mill in Tuscany.
Every model we do is strictly Limited Edition (Max. 500 pairs x colour combination) and handcrafted in our factory. High Quality and design is our main obsession.
Average selling price will be 250 € (300 usd) and our main market is going to be Europe but also US and Japan by late 2018.

We'll start with just one model in different colour combinations that we're prototyping but we have a pipeline (sketches and models) of 10 products to support growth.

------------ INVESTING Smiley

We're a small family company and the crap banking system doesn't seem to understand our concept so we're now looking to raise funds privately to accelerate development.

We thought about an ICO but we believe is better to find a few trusting investors that believe in our project rather than create a speculative situation.

So we need your help to achieve our vision.

There are going to be three categories of investors.

- Platinum Investor: 0.7 BTC (around 10.000 €)

- 2 € Royalties on every product sold online
- Dedicated Free Pair of every product launched
- 20% Discount on every product sold in our online store
- Eternal gratitude from us

- Main Investor: 0.07 BTC (around 1100 €)

- Dedicated Free Pair of first 10 models launched
- 20% Discount on every product sold in our online store

- Contributor: 0.004 BTC (around 60 €)

- 10% Discount on every product sold in our online store

All our investors will have priority on pre-orders made for new models.
We believe that due to numbered limited production our products will have a greater value on the growing sneaker resale market.
(so it's a clear opportunity to investors who receive free pairs)

Our Fundraising target 7 BTC!

Funds will be used mainly to ramp up production and to deliver a clever marketing and branding strategy.

We accept all kinds of major cryptocurrency (BTC,ETH,XRP,BCH,DASH,Monero,LTC). We respect anonimity.
Feel free to e-mail us if interested and we'll provide additional information, show our manufacturing process and our future goals.
Advice and replies to this thread are also welcome. Wink

Thank you

Andrea Giani
Calzaturificio I.T. S.r.l.
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