About our project
Our technology enables monetizing untapped potential on every platform: Using our unique plugins, we are able to create a landscape of digital billboards on unused spaces in games and apps – ads embedded directly and immersively into the surroundings and the world of the game. As our plugins function intuitively on an API (and not an SDK) basis they are low effort, high reward and work cross-platform.
All ad views are tracked and evaluated before they get written into the blockchain, where every interaction is stored for zero possibility of manipulation and maximum trust. To us, blockchain is the future, which is why we will connect other ad models with our blockchain model later on as well. We will provide an automated billing routine that calculates gathered view data into batches, calculates the price in Token and exchanges it into FIAT, making the whole payment process faster and cheaper.
Especially small developer teams or studios, so called Independent (Indie) developers have a hard time funding their projects. We want to help them by providing solutions for both funding (gamico) and monetization (vreo) once the project is live. And we don't forget about the gamers that fuel the whole industry! They will be rewarded with a share of advertising income they generate.
Market overview
The gaming market consists of around 2 billion gamers worldwide that spend over 3 billion hours per week with gaming, which is about double the time spent on watching youtube videos. The average gamer is between 18 to 49 years old. The gaming industry achieved an annual revenue of around 90 billion dollars in 2016, meaning it has surpassed the film and music industry, while growing with up to double-digit percentages.
In-game advertising is currently used primarily in mobile gaming, where around 100 billion dollars were spent in 2016 with the numbers expected to double until 2020. The budget of digital advertising has reached and even surpassed the spending for TV advertising in 2016. Our technology allows us to enable untapped potential by using available, unused space within the software, even further increasing the possibilities.
Problems with current Digital / In-game Advertising
Ad fraud is a major problem in the ad serving industry. Up to 12.5 billion $ were lost due to so-called invalid traffic, with an estimated increase of around 4 billion $ in 2017, with around 50% of that being attributed to mobile.
Ad blockers are also a huge problem for non-embedded ads and account for multi-billion dollar losses each year. Estimates reach numbers as high as 25 billion $ lost per year at 2020, which leads to an intensified search for solutions within the ad industry.
A lot of gamers are annoyed with the current state of advertising in games and apps. The ads are interruptive, often even mandatory to progress within the game, and the user does not benefit otherwise.
What we provide
With the development of our plugins we have the opportunity to swap out ads simply and evaluate all interaction of the user with the ad. Our plugins are tethered to the various game engines (a MVP for the Unreal Engine 4 and Unity Engine 3D is available) and thus operate cross-platform, allowing us to open up new markets like PC and console, providing a technology so far missing. For the mobile market, our approach can be used in addition to current advertising formats (as we advertise unused space) or replace them – it’s the developers choice.
An important aspect is currently missing: the participation of those who fuel the whole industry, the gamers themselves. We want to reward the gamers that watch our provided ads with a fraction of the ad income, using self-sovereign IDs.
International sales and conversion of all existing currencies is a slow, difficult and expensive process. Blockchain and crypto currencies provide an excellent solution to this, which is of high interest to the tech-affine developers (faster payout, international market and funding opportunities) and advertisers as well (decentralized data storage provides trust and minimizes fraud).
Software developers have the opportunity to create a campaign for an ICO on our platform. We will evaluate and filter those campaigns before releasing them to our marketplace. Developers shall provide an overview of their experience, references and current project they seek funding for as well as their funding goal and form of return value (through in-game currency or revenue shares).
Team
Our team members can look upon a lot of different backgrounds. Some young professionals but also senior professionals with decades of experience can be found at Project: Gateway and make for a potent mix. With enthusiasm, but also patience, careful planning and configuration we are preparing to establish highly innovative products like vreo and gamico into a high-tech market to make gaming and advertising more fun and accessible for everyone.
To help us achieve our goals and find the most success, we rely on our versatile advisory board and partners. Together we cover a broad range of skills and knowledge for the best results possible.
Find out more / Contact
Additional information like a whitepaper and concrete dates / how you can contribute will be released in January 2018.
Our lightpaper and more basic information regarding our vreo marketplace can be found at
www.vreo.io.
For further questions, contact us here, under
info@vreo.io, join us at
https://t.me/vreoinfo or
https://t.me/joinchat/HhZFyRBI9VHsaKc3NP1sQw. We are looking forward to discussing our project with you!
