First time I've heard of it. Their twitter seems to indicate launching on September 30, and adding Iota recently. My advice is to wait for it to become "recognised", either by reputation or by trading volume (usually for me, this means getting listed on coinmarketcap). It's risky enough as it is to trade on these centralised exchanges (and, no, it has little to do with regulation - look at how many regulated exchanges have been hacked in recent months) with no way to protect your funds should the owners suddenly quit or claim "hacks". Your safest bet - suffering the downside of low volume and thin orderbooks - is decentralised exchanges. But until those become more prominent, just stick to the big guys on coinmarketcap.
Oh, and you might get more feedback if you moved thread here:
https://bitcointalk.org/index.php?board=85.0 (Service Discussion).
