I use maximum Gwei now for all my Eth transactions. I hate my Eth getting stuck so don't take any chances. I use 60 Gwei and around 120k gas to move Eth or other tokens around. I know it's a bit pricey but think about it, Eth is now sitting at over 1k USD so it's natural that the gas price will go up accordingly. It's still far cheaper than Bitcoin transfer prices at least. So we aren't doing too badly. Just best not to move around a too low amount of tokens or Eth.
With such a trend, all airdrops are doomed. Usually there are few tokens in them and their cost is relatively small. I think that everyone will reduce the cost of translations by reducing gwei.