I think it is a pretty good token, with many use cases in the company's app which like you said, has many users already. Won't be surprised if the price shoots up once crypto transactions are implemented into their app. However, do your own due diligence before investing in it.
Tomorrow the project team will hold a conference. Just watch what they will tell us about future plans. While I consider this project very promising. At the moment, the project has a very large potential, even now, in a falling cryptocurrency market.