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扎克伯格看多加密货币 Facebook插上“翅膀”后能飞起来吗?
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Topic: 扎克伯格看多加密货币 Facebook插上“翅膀”后能飞起来吗? (Read 125 times)
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扎克伯格看多加密货币 Facebook插上“翅膀”后能飞起来吗?
January 05, 2018, 10:06:45 AM
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日前,社交媒体平台Facebook创始人兼CEO马克•扎克伯格发布了他的2018个人年度挑战计划。与往年回顾大事件,评估未来趋势的惯例所不同的是,今年扎克伯格的发言给加密货币行业带来了一丝利好情绪。
他认为,通过“加密技术和加密数字货币可以从中心化集权系统中把权力交还给人们”,而且扎克伯格还表示“他很有兴趣研究这些技术正面和负面影响,以及如何用最好的方法,把去中心化技术应用到Facebook的服务里。”一直以来,扎克伯格很少公开发表对加密货币的评论,而这算是他仅有的陈述之一。
扎克伯格看多加密货币 Facebook插上“翅膀”后能飞起来吗?
但扎克伯格绝不是唯一一位对这个领域表现出兴趣的Facebook高管。该公司负责讯息产品的副总裁David Marcus在去年年底时,加入了全球最大加密货币交易所之一Coinbase Inc.的董事会。Marcus 在博客中提到,自2012年以来他一直在与加密货币打交道并为之着迷。
现阶段,大部分社交网络是中心化的结构,由用户创造内容,由社交网站设定规则、存储内容、分发内容。用户之间的交互通过中心化的社交网络实现,利用社交网络进行人际关系的沟通与维护、获取朋友动态、热点内容等信息,而作为服务提供方,社交网站有着海量的用户数据,并通过分析这些数据,进行精准的广告推荐,从而获益。
这些数据包括公开或私有的个人信息,浏览器浏览历史等等,此时此刻,很有可能你的某些个人数据正在Internet上被明码标价进行贩卖,而你对此却毫不知情。为了让社交网络控制权从中心化的公司(如Facebook)转移出去,行业从业者们试图通过区块链实现由中心化向去中心化的转变。
2016年7月,美国新兴社交网站平台“Steemit”发行的“Steem”代币曾在一周之内狂飙 20 倍,挤下 Ripple、Litecoin成为全球第三大数字货币,仅次于比特币与以太坊。该平台的机制是,只要用户在平台上发布内容,就可依据文章受欢迎的程度获得 Steem 代币,推荐文章的用户也可视欢迎度得到报酬。还有以色列特拉维夫一家名为Synereo的社交平台,基于区块链技术,它也把用户资料和信息的控制权归还给个人,并为有贡献的用户提供激励。
社交平台去中心化,在国内也不乏践行者。大概就在上周,沉默多年的天涯社区也搞起了区块链,发行自家代币“天涯钻”。它的效仿对象正是Steemit,目前市场反应火热。而人人公司,自3日晚间发布白皮书称推出区块链——人人坊后,其在美国上市的股票应声暴涨近20%。RRCoin作为该平台发行的代币,用户、PGC(内容产出者)、开发人员、广告主、平台方等均可在系统内获取或支付RRCoin。
扎克伯格看多加密货币 Facebook插上“翅膀”后能飞起来吗?
由此可以看出,这几家社交平台的玩法基本雷同,既保证了个人数据安全,也让用户可以通过系统机制获得更多奖励。此时的平台,成了一个用户完全可以点对点进行交互的平台。
至于扎克伯格会如何把区块链技术应用到Facebook的服务中去,虽然还是一个未知数,但估计与上述几个项目不会有太大出路。不过,小编思考的一个问题是,如果Facebook的奖励机制也按照用户发布内容的浏览量来定夺,那么平台上的虚假新闻是否会更泛滥?毕竟“假新闻”问题已经困扰扎克伯格太久太久了。
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