I think they need to lower their prices, although it does say they will ship some units in August
Yeah, and they embellished their revenue number in the press release, stating $2800 daily revenue per TH "at press time" today. With their quoted $105 BTC, and a conservative 350 TH network and even giving 4000 coins per day rather than 3600, it's more like $1,200 per TH. It's one thing when a press release is intended for hair do's who don't do math and just report what they read. It's another thing when it's part of a sales pitch to people who
can multiply.
But, that minor marketing criticism aside, see how close these things are starting to come to pre-
funded, current period sales? If I were a pre-order sponsor, I don't know if I'd be sleeping all that sound at night, worrying about what might wash up with the morning tide.