[ANN][PRESALE][TRU] TRU REPUTATION NETWORK: Decentralized Proof Of Reputation 🚀

[logosobscura]

RE: current traction- will the current users of the prototype be moved over to the public main net instance?

Yes, absolutely. We've hit 25,000 users on Trubador as of this past Monday -a big milestone  - and Trubador will be an inaugural member of the Tru Reputation Network and will exist under the same rules as any other member of the Network (pay for queries/earn for data). We're talking to other platforms already as well to add more to the network on launch, and if any others are interested and reading this, feel free to reach out to discuss a partnership agreement.

[r00tmachine]

Yes, absolutely. We've hit 25,000 users on Trubador as of this past Monday -a big milestone  - and Trubador will be an inaugural member of the Tru Reputation Network and will exist under the same rules as any other member of the Network (pay for queries/earn for data). We're talking to other platforms already as well to add more to the network on launch, and if any others are interested and reading this, feel free to reach out to discuss a partnership agreement.

Do you think the current growth will continue tracking in that direction or is there a plateau? Is Trubador getting free tokens as well?

[logosobscura]

Do you think the current growth will continue tracking in that direction or is there a plateau? Is Trubador getting free tokens as well?

Yes and no- Trubador has a hard limit on the number of users in the private beta of 50k- but they will all go over when the cut over happens. The limit is there because:

1) it's a beta, it's designed to gather feedback and improve ahead of a wider public release in the US & UK
2) The public release needs to use the Tru Reputation Network- really don't want to have to cut after the fact.

and no, Trubador isn't getting any advantage other than Tru Reputation Token for the feedback it injects into the system- which is valuable in and of itself. Same rules for all platforms in the Tru Reputation Network- no exceptions.

[incalegend]

Nice white paper. Regarding the market impact of $321 billion- How do you get to that figure? What’s your SOM on that?

[logosobscura]

Nice white paper. Regarding the market impact of $321 billion- How do you get to that figure? What’s your SOM on that?

Hey

Addressing your questions:

1) Market Impact- $2,290 Billion market, with at least 70% of spending being influenced by reviews (it's actually higher in Western countries- up to 92%, but we chose the conservative estimate)- that gives you $1,603 Billion each year that is influenced by reviews. If 20% of reviews are fake, then 20% of $1,603 Billion is $320.6 billion, or rounded to the nearest billion $321 billion. If you take the 92% figure, the affected market $2,106.8 billion, and market impact of $421.36 billion. Big old impact.

2) If by SOM you mean Serviceable Obtainable Market- Total Addressable Market is $321 Billion, Total Obtainable Market is $16 Billion, Serviceable Obtainable Market is $1.2 Billion within 4 years.

Does that answer your questions?

[incalegend]

Hey

Addressing your questions:

1) Market Impact- $2,290 Billion market, with at least 70% of spending being influenced by reviews (it's actually higher in Western countries- up to 92%, but we chose the conservative estimate)- that gives you $1,603 Billion each year that is influenced by reviews. If 20% of reviews are fake, then 20% of $1,603 Billion is $320.6 billion, or rounded to the nearest billion $321 billion. If you take the 92% figure, the affected market $2,106.8 billion, and market impact of $421.36 billion. Big old impact.

2) If by SOM you mean Serviceable Obtainable Market- Total Addressable Market is $321 Billion, Total Obtainable Market is $16 Billion, Serviceable Obtainable Market is $1.2 Billion within 4 years.

Does that answer your questions?

Yeah it does thx. Wow.

[heringasem]

Really interesting project- the mechanic is really unique.

Any potential for a partnership/further dev into digital identity with the reputation info? Like a Green listing hybrid with auth & rep?

[logosobscura]

Any potential for a partnership/further dev into digital identity with the reputation info? Like a Green listing hybrid with auth & rep?

Yeah, absolutely We'd prefer partnership with an authentication- right now the entire Tru Reputation Profile works off the idea of verifying the claim to an identity/wallet and linking that claim to a profile (like Green Listing). We've implemented this in the Trubador private build and that handles OAuth2, local auth and PK signatures- so their really isn't anything to stop it integrating with any authentication provider on the market.

[heringasem]

Cool.

Trubador- is this the MVP? or is it more than that? Can we get access?

[logosobscura]

Cool.

Trubador- is this the MVP? or is it more than that? Can we get access?

Trubador is a full platform- it's way beyond a Minimum Viable Product now- Over 8,000 businesses are on the platform with over 17,000 customers in NY & London. Right now, without an invite (sorry, current invite round is closed), you can't access the live data, but if you download the app from the iOS App Store or Google Play you can access the demo environment to get a feel for how it all works (just set your targeting to NYC for the Geo Search for the demo).

[heringasem]

Trubador is a full platform- it's way beyond a Minimum Viable Product now- Over 8,000 businesses are on the platform with over 17,000 customers in NY & London. Right now, without an invite (sorry, current invite round is closed), you can't access the live data, but if you download the app from the iOS App Store or Google Play you can access the demo environment to get a feel for how it all works (just set your targeting to NYC for the Geo Search for the demo).

Cool. Final question- your refund mechanism- who is going to be making the decision makes if a release goal is reached? And how will refunds work if you don't?

[logosobscura]

Cool. Final question- your refund mechanism- who is going to be making the decision makes if a release goal is reached? And how will refunds work if you don't?

The decision is made by the Advisory Board who will comprise of 3 people from Tru Ltd (the founders), and 4 Non-Executives Directors who are legally obliged to act in accordance with the refund mechanism- it will include direct investors (with equity). That board will make the decision of whether we've gated or not based on the goals as outlined in the white paper on a simple majority- the Advisory Board may well survey network partners as well in part of their decision making. Refunds will be made proportional to the burn down as per the gates to the wallet addresses given during the token sale. If you want to change your address, email kyc@tru.ltd at any time, but they will require you to prove ownership of the old address and the new address via signed message before making a change to the records.

[mosley1974]

Will TRU be on an exchange after the ICO?

[logosobscura]

Will TRU be on an exchange after the ICO?

Yeah- we absolutely will have TRU on exchanges after the ICO- discussions on-going presently, and it's why we have put aside large reserves in the raise and token budgets.

[mosley1974]

Cool. So users who get the Token for reviews- they'll be able to sell their tokens?

[logosobscura]

Cool. So users who get the Token for reviews- they'll be able to sell their tokens?

Yeah, absolutely they'll be able to- and platforms wanting to power their searches will buy them- either directly or via exchanges.

[4lteredc4rb0n]

Your Advisors- what is their prior experience? Do they know about ICO or crypto or fund raising?

[logosobscura]

Your Advisors- what is their prior experience? Do they know about ICO or crypto or fund raising?

Hey

Yeah. Quite a bit.

Darron Antill- Executive Leader for over 20 years, negotiated the acquisition of Vistorm by EDS (and then of EDS by HP) for over $30M; raised $70M from Goldman Sachs as the Series A investment in AppSense Inc when he was CEO of Appsense, also grew revenue by 30% each year to over $110M. Currently CEO of DeviceAuthority who closed a $2M seed investment round.

Matt Murphy - Currently VP of Global Technology at JP Morgan Chase- who are pretty much leading the way on Enterprise adoption of blockchain technologies. Currently dealing with a lot of blockchain technology as JPMC assess it and has been involved in crypto since about 2014 on and off.

Rich Martindale - Currently at Ivanti, Inc- part of the of $200M acquisition of AppSense by LANDesk, been in crypto for a few years.

Between the team and the Advisors we've raised over $100M in capital for various business, and delivered over $500M in sales through our leadership, products & initiatives. Personally, I've been in crypto since around 2011, as has Dr Bray and we've been actively developing the Tru Reputation Network to leverage the virtues of the blockchain in a wider context- something that right now isn't really happening with a lot of the new tokens, they're more addressing internal cryptocurrency needs than looking to grow the market out beyond the bounds of just those who currently are active in the crypto space.

[vanish9]

Post-ICO what is to stop the price from dropping below 0.001 ETH per TRU? How much you make per user, and how many users after ICO?

[logosobscura]

Post-ICO what is to stop the price from dropping below 0.001 ETH per TRU? How much you make per user, and how many users after ICO?

Hey- so we actually think the post-CrowdSale price is pretty undervalued, and that's intentional to allow the market to grow rapidly. We've got an serviceable obtainable market of 3.6 Billion Transactions a Year, we've got a platform already on board that is targeting 500K users per month by the mid-2019 (Trubador), and we are actively talking to other platforms to have them onboard on day 1. Right now- we're looking at 50,000 users active on day 1, with a potential to grow that very rapidly and the network effects of the platform making it easier to platforms to on-board.

FYI, we've been working to the basis that 1000 TRU equals around 1,000 reviews- and based on the number of reviews people perform per year on average and the price paid by platforms for that data, that puts the price per 1,000 in the $4.00-$5.00 range initially and may well end up much higher depending on the quality/value of the data to the market.