If I send ethereum to ICO from exchage's wallet directly,
will it be missing? Will I lose my ethereum?
I sent ethereum to register and buy BBCOIN (tradove).
By mistake, I sent it from my exchange's wallet... not from private wallet like MEW.
Now what can I do?
Payment status is sill pending for 13 hours...
Mots probable you will loose the funds you have sent. The tokens needs to be sent to from the ERC 20 supported wallet, in your case you have not used the wallet but an exchanger address.
The exchanger address is unidirectional, meaning it is dedicated to the ETH token itself and you will not be able to receive the BBCOIN. tokens because thats related to different smart contract address. Exchanger won't support it and your fund might get lost in the process.
On the other hand your ERC 20 supported address for example, MEW address is such that it can receive the supported tokens on it.
Im afraid you will not get your tokens.