New crypto called "KodakCoin"

Your thoughts about this?
Kodak created KodakCoin (KODK) powered by the blockchain technology. Kodak joined the cryptocurrency craze and made a coin specifically for photographers.

"130-year-old Estman Kodak just joined the crypto craze with its 'KodakCoin'. The 130-year-old company said Tuesday it has used blockchain, the technology underpinning popular digital currencies such as bitcoin, to create a new platform for digital photography with its own digital currency, called KodakCoin. The site, called KodakOne is "a new economy" for photographers to license their work and receive payments, the company said."

Link: https://www.cnbc.com/2018/01/09/kodak-joins-cryptocraze-with-digital-photo-licensing-site.html

Their shares even tripled after the release and announcement about KODK.
https://www.cnbc.com/2018/01/10/kodak-shares-have-more-than-tripled-since-announcing-kodakcoin.html?recirc=taboolainternal

Current value: 10.70- 10.80 USD