(there's only so cheap these ASIC companies can go before they're not turning a profit)
There is... but it's a /lot/ cheaper than things are now, once R&D is paid off and you're just reproducing chips you have masks already made for, and have the production process refined.
The ASIC companies are making a lot of money right now and have some nice models to work with. Look at the USB eruptors - in the past few months, they've gone from 2.0 btc down to 0.3 btc, and are STILL being shoveled out the door as fast as they can be shipped. I'm fairly certain they're not being sold to resellers at a loss.