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使用区块链技术来保护隐私并提升广告商底线
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Topic: 使用区块链技术来保护隐私并提升广告商底线 (Read 73 times)
dum306
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使用区块链技术来保护隐私并提升广告商底线
January 12, 2018, 06:21:29 PM
#1
数字时代的隐私问题一直困扰着大家。我们都有某种形式的数字身份,并且可以通过多种渠道传播,这最终会使得管理变得更具挑战性。有时候,数字身份会在持有这些信息的大量实体手中逐渐溜走,我们中的很多人最终都会失去了它们的踪迹。通过仔细研究区块链技术,我们发现维护隐私的新潜力。有些人声称,在一个没有真正权威的分布式分类账本上分享最秘密和机密的文件是有风险的。毕竟账本是公开透明的, 所以任何人都可以获得相关信息。另一方面来看,区块链的支持者强调了密码学在提供安全存储和管理个人数据方面的作用。而且,透明度是进行公平和诚实的信息传递的关键。营销和广告又如何与区块链相结合呢? 直到最近,这一领域才开始尝试应用区块链技术以及挖掘在创意领域的潜在应用。由于我们倾向于从财务的角度来看区块链,我们忽略了其他地方可能的应用。鉴于区块链技术是一个无法篡改的巨大数据库,网上创造性工作的流动性将不会被破坏。同样,也可以通过不同的形式在互联网上进行营销活动。如今数字广告的做法和之前相比大不相同,对于那些想要进行公平和透明的广告宣传的人来说,他们提出了一些建议。所谓的广告欺诈有不同的形式和规模,其中主要包括每次点击成本(CPC)或每笔收购(CPA)的做法,来反对共同的规则和规范。追求展示营销的广告商通常不知道他们的活动在哪里进行,或者如何进行。比如流量诈骗,出版商在没有广告商的知识的情况下购买虚假的流量,或者直接进行域名欺骗;在这种情况下,广告商会认为虚假的网站是一个有信誉的出版商,这种情况比以往任何时候都更加普遍。广告出版商的关系是建立在信任的基础上的。双方签订的合同自然会有不同的结果,因为它们是由商业信誉所背书。即使出版商看上去似乎是一个有信誉的人,创意本身能否在他们应该发布的地方发布?为了解决这一问题,洛杉矶的MetaX的创新者希望利用区块链技术对数字广告流程进行全面而完整的概述。通过他们的“adChain”,MetaX希望在广告活动中使用分布式数据库的概念。该数据库将把关于印象、参与者、媒体或位置等信息进行存储。MetaX提供在互联网上跟踪并购买的印象的机会。更重要的是,在竞选活动中,对每个成员的印象都是经过加密后广播的,然后他们就会批准这些印象的发布。销售活动可以在整个网络中进行追踪,MetaX提供对其进行的地点和方式的精确概述。由于所有的事情都是通过区块链技术完成的,所以印象不可逆,而链中的每个人都可以看到并批准它们。由于实时验证,广告欺诈就可以立即被识别并被列入黑名单。换句话说,这可以预防它带来更严重的灾难性后果。当涉及到广告欺诈,最大的问题是在于它如何影响整个广告生态系统。通常情况下,用户不会区分真正的广告和潜在的恶意软件。然而,安装广告拦截软件和其他阻止广告显示的软件比以往任何时候都更加普遍。这将严重损害这个行业,并可能在长期内造成相当严重的后果。说到区块链,它的底线是为我们提供了新的处理信息的方式。无论是在创意领域还是金融行业,区块链都不是私有的,但它可以是匿名。仔细观察一下我们的日常生活,就会发现,在数字革命之前,隐私曾经是什么模样,现在又是什么模样。没有多少人会在听到一个开放的数据库时感到惊讶,因为在这个数据库中,文档的流动性是透明化的。这种透明度和匿名性,有效地证明了区块链技术的广泛应用。无论哪种应用,区块链都有潜力让每一个参与者遵守规则。 联系方式邮箱:content@blocknews.io
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