It depends on the token, i like to see the project behind, personally i like real estate backed tokens and some other that are coming up with trading platforms like tokenbox and covesting etc.
I think to see or saying a good token would be base on the project and the developer on how they work it and establish it publicity so that it would sound and smells good to those big investors. To think investors are always catching for the better project and a better token to run out to the crypto world.