Avalon’s strength was also its biggest drawback: it was able to get to market early because of the relative inefficiency of its chip. Its 110 nm process node is the largest on the market today,
A paragraph or two later...
ASICMiner originally sold shares in its operation, with the intention of producing its own 130 nm ASIC and mining with it in-house.
I know their Gh/s/W is basically the same, but how Coindesk can make this mistake is pretty astonishing. They're not the first to do so though, and speaking of not being the first, ASICminer had their prototypes chucking out TH/s on BTCGuild well before Avalon sent their first unit to Jeff Garzik, let alone shipped meaningful amounts of their first batch.