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阿里腾讯亿元级投资版图:阿里爱买超市 腾讯娱乐至上
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Topic: 阿里腾讯亿元级投资版图:阿里爱买超市 腾讯娱乐至上 (Read 64 times)
bntggy928
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阿里腾讯亿元级投资版图:阿里爱买超市 腾讯娱乐至上
January 14, 2018, 08:58:43 AM
#1
骑摩拜去上班,用饿了么点外卖,在每日优鲜上买水果,用菜鸟网络收快递,下班了用淘票票买电影票,在大众点评上找热门餐厅,用美味不用等排号,在大麦网上抢男神的演唱会门票,平时刷刷知乎打发时间,有点小病上好大夫在线咨询,想换房子可以上链家网……
1515813397179172
在过去的2017年里,这些与我们日常生活息息相关的公司背后都有着腾讯或者阿里的身影,都说科技改变生活,腾讯和阿里在生活中无处不在,但是到底谁才是最强王者呢?
截止2017年最后一个交易日,在美国上市的阿里巴巴和在香港上市的腾讯控股市值分别达到4361.4亿美元和4937.9亿美元,较2016年末,分别上涨100.8%和113.2%。而百度2017年末市值仅为813.2亿美元,2017年的中国互联网,已经从BAT三足鼎立变为了腾讯与阿里的争锋。
从2017年阿里和腾讯的亿级投资版图来看,他们的触角已经遍布企业服务、汽车交通、本地生活、电子商务、金融、文化娱乐、医疗健康等多个行业。从投资的公司数量上看,阿里更加偏爱企业服务和电子商务,投资金额过亿的公司分别达到12家和9家,而腾讯则更热衷于投资与文化娱乐和硬件相关的公司。无论是新零售、文化娱乐还是汽车交通领域,阿里和腾讯都在2017年展开了数次交锋。
2017年新零售格局正在加速形成。其中,布局最快、最深、最为激进的非阿里莫属。盒马鲜生发展迅速,目前已有20余家店。2016年末,阿里21.5亿元入股三江购物后,2017年又投资了另外两家区域性零售企业联华超市和新华都,除此之外,还投入224亿港币(约190.2亿元人民币)直接和间接持有了高鑫零售36.16% 的股份,拿下了欧尚和大润发,加快了新零售的落地速度。
而腾讯在新零售领域也不甘落后,以42.15亿获永辉超市5%股份,让永辉旗下的超级物种成为盒马鲜生的对标实体,双方竞争进入白热化阶段,逐渐通过抢占超支付入口、数据入口、流量入口,壮大新零售业务版图。
在文娱领域的布局,腾讯一直领先于阿里,早在2011年,腾讯就提出了以IP打造为核心的“泛娱乐”构思,即围绕游戏、动漫、文学、电影搭建其泛娱乐生态。2017年更是不断加码,在文化娱乐领域投资34次,游戏领域投资9次。除近期上市的阅文集团,腾讯还领投短视频平台快手,并完成了对10家动画漫画公司的投资,其中包括绘梦动画、玄机科技、动漫堂等。此外,腾讯还投资了逻辑思维、知乎、新榜等。
游戏作为IP最为重要的变现模式,腾讯孵化了王者荣耀和龙之谷这样的IP,2017年也入股投资了西山居、掌趣科技等游戏公司。而此前一直声称不做游戏的阿里2017年也花10亿元收购詹钟晖的简悦科技,正式成立游戏事业群,意味着阿里正式将游戏提到了大文娱内前所未有的高度。《中国文化娱乐产业前瞻》报告显示,中国的文娱产业将会在2020年达到近万亿市场规模,未来泛娱乐将成为两家巨头新的增长引擎,围绕文娱展开的争夺才刚刚开始。
在优渥的政策背景支撑下,以新能源汽车为代表的互联网汽车企业开始崛起。2017年,腾讯阿里两大互联网巨头纷纷出手汽车行业,阿里巴巴投资小鹏汽车,腾讯投资蔚来汽车并持有特斯拉5%的股份。此前,阿里巴巴在汽车领域的布局已经涵盖了车载系统AliOS、地图等,而有高管在公开场合表示“阿里巴巴不会造车”,但投资小鹏汽车,还是间接造车了。至于投资小鹏汽车后,会不会有更多的延伸,还有待观察。腾讯也不甘示弱,在2017年11月发布了腾讯车联「AI in Car」系统,为智联网汽车打造的车联网解决方案。
针对这种在多领域的竞争格局,马化腾在出席2017广州《财富》全球论坛时表示,正常合理的竞争可以促进发展,会激发斗志和企业的潜能。“我数了一下,我们可能在十几个地方都有竞争。”
2018年已经拉来帷幕,两家巨头都在尽力补足自己的短板以及押注将来的风口,究竟孰强孰弱,我们拭目以待。
fasdfds
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Re: 阿里腾讯亿元级投资版图:阿里爱买超市 腾讯娱乐至上
January 14, 2018, 03:17:01 PM
#2
原来越厉害了
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