No Fake, Not Custom Built Bitcoin: No organization can at its discretion create, control or discourage the use of Bitcoin. The entire internet system in the world monitors and verifies each Bitcoin transaction.
No Inflation: The Bitcoin algorithm is proven to produce only a maximum of 21 million bits per second worldwide. Bitcoin reserves are limited (similar to gold).
Ease of Use: Anyone can easily create Bitcoin wallet in minutes and use it to send and receive money instantly.
Incognito: Bitcoin is not required to associate with any personal information. The number of wallet addresses a person can create is unlimited.
What else?