Because signature campaign participants think they are entitled to it and are likewise entitled to getting promotions easily despite doing shitty work. Nothing more, nothing less.
This. People got used to being able to easily and lazily earn money here for writing utter shit and now a spanner has been thrown in the works of that and people are understandably irate because their money making scheme has been severely restricted and now they're going to actually have to put some effort in.
I still think it would be worthwhile introducing some more donator ranks so people can buy the privilege of a higher rank without having to waste time just trying to collect merit just for the sake of ot. At least putting some monetary value behind their account will likely make them take better care of it and the money earned could be put to good use to fund other worthwhile projects.