ICO is a crypto-currency-based form of financing through the sale of a Token Key and the purchase of tokens on a regular basis by Bitcoin or Ethereum (usually purchased by ETH).
Unlike normal capital mobilization, the buyer will hold the passwords issued by that company, collectively known as Token.
Holding a token is simple, if you buy with ETH you can store the token on your ETH wallet. Bitcoin is similar.
You have all the core concepts down. ICO stands for an Initial Coin Offering. And the main things that you want to pay attention to when looking at ICOs are these:
- Team: vet the team. look at their social profiles. ensure that they are actually who they say they are
- Project: determine if the scope of the project is realistic or not. What is their roadmap for completion or demo?
- Market Cap & Coin Cap
- Is it a utility?