these things take time, its going to take more than a few hours for everyone to hear the news, learn about bitcoin and buy some.
+1
There has been a constant stream of increasingly good news for a long time now. The amount of disgruntled people who got burned steadily decreases with rising price. Investment in ASICs become less attractive for coin-acquisition purposes and pretty old highs are being broken. Some bears are extremely pissed.
I haven't been more bullish than today in a long time.
Edit: Oh, and the exchange rate is in a healthy rise... No better ad to be had.