Tread with caution, guys. Exchanges are popping up overnight like mushrooms. There's nothing bad about new exchanges penetrating the market. What's concerning however is that they appear and later disappear... with all your coins.
Not that I'm condemning this new exchange without proper evidence. It might be a genuine exchange but it's always best to err on the side of caution. Never blindly invest your coins on a site on the strength of an ANN thread alone. Do your due diligence. One reads of all these boiler room scams, teams of scammers working together to build sophisticated exchanges hoping to strike it rich.
Domains are cheap and so is manpower. Especially the less legit sort of manpower.
Being a new exchange, start by considering escrow integration. I'm not sure how such a system will work since there is of course no telling how many will trade how much coins on your platform but without a track record gaining the trust and confidence of the community will not be easy. Apart from the naive and gullible of course.