Citicoin is a crypto token for the Citify marketplace.
The idea behind citify is being able to have a Foursquare type platform, but where merchants would also be able to sell their products online. Citicoin would be its native currency to cut transaction fees and payment speed. It also wopuld like to develop a uber like delivery system for all merchants. It is already online but needs capital for improvements, hence the ICO.
Take a look at
https://citifymarketplace.com/citicoin-ico/thanks