You are buying hash power which is literally the definition of cloud mining. Yes, they don't do contracts and they give you the option to mine on any pool and they've got a few features which are different to the contracts such as pay as you go and other things, but it's still cloud mining.
They even admit themselves they are a cloud mining service with a few differences to traditional ones out there.
No I'm not buying hashing power.
Everything's back up and running; payments have been processed.