That's interesting, Cisco wants to get on the blockchain bandwagon, like all other companies, lol.
It actually is good that existing players are also looking at taking advantage of the disruptionary features of blockchain. If you think about it, Cisco's hardware businesses of routers and networking equipment are not directly under threat from blockhain-based prototypes. Still, to maintain its market leadership it must be aware of latest developments in the market (including blockchain) which might pose a threat.