[ANN][FRES] FRESCO - Blockchain Art Trust Distribution Network

[olehrazin]

FRESCO Welcomes New Advisor Ho Jae Kim
https://medium.com/fresco-network/fresco-welcomes-new-advisor-ho-jae-kim-4c0c0ec76e13
https://cdn-images-1.medium.com/max/1000/1*1ZP8oL6ByqSVD5-RwfzYcA.png

Ho Jae Kim’s identity as both artist and art collector is a combination unorthodox to some people. He believes that the art world is divided into two sectors: one of the artists and the other of the art market. As he started pursuing changes as an artist after graduating from Rhode Island School of Design, he shortly saw a limit of how an artist can change the world by oneself. Artists are able to bring awareness and progression to each other and the public, but it is difficult to affect the rules of the market. The mega galleries and auction houses control the mic and speak for their represented artists, promoting their market prices and even institutional appearances.

Kim partnered with an art collector and started to acquire blue-chip artworks, a Rauschenberg being one of them. His current art project “The Erased Rauschenberg” appeared in various news media, including some of the most watched ones such as artnet. It fired up a debate over the legitimacy of who should write the history — which side of the art industry, the mega galleries and auctions houses or the artists, overrides the other regarding the pricing power.

Kim wishes to create a platform where artists can independently exhibit and promote their works digitally through simple clicks of search; with perfect timing Kim and FRESCO are lucky enough to meet each other. FRES trust will be where the story starts.

“The Erased Rauschenberg” is currently open to bidding through the sponsorship of the New Museum. Kim’s work poses a fresh gesture towards Robert Rauschenberg’s Erased de Kooning Drawing in 1953, criticizing the noticeable phenomenon that market prices shadow cultural values in the current art world.

[1715173491]

1715173491

[TeamRex]

Why collectors, not just users and artists, will be profitable to join your network?

[filimonov33]

Why collectors, not just users and artists, will be profitable to join your network?

Helps for Fresco the collectors can create the collection of artworks what will demonstrate the power of their taste and build the great reputation. And if they are looking for the buyers for a particular piece from their collection is now able to promote the work by adding tangible weight to its value. As the transfer from FRES cash to FRES trust is irreversible, potential buyers are promised with a higher future value of the artwork and substantially more tokens into their account.

[filimonov33]

FRESCO Welcomes New Advisor Afra Al Dhaheri
https://medium.com/fresco-network/fresco-welcomes-new-advisor-afra-al-dhaheri-ac06b991627
https://cdn-images-1.medium.com/max/1000/1*WPsTDOb2cSLu7SjomxxW4Q.jpeg

Afra Al Dhaheri received a BA in Graphic Design from Zayed University, Abu Dhabi, in 2011. In 2014 she completed the prestigious Sheikha Salama Emerging Artist Fellowship in collaboration with RISD. She is currently completing a MFA in Painting from Rhode Island School of Design. Afra’s work is shown nationally and internationally.

[filimonov33]

We can get our fingers crossed for a revolution led by artists and collectors, yet people might still wonder how such projects differ from previous attempts, or more generically, what role blockchain technology plays in solving the problem when owners of art are already willing to contribute their data.
https://medium.com/fresco-network/the-glorious-revolution-in-the-art-world-83a5fa71bdf2

Crowd-funding is another way. Maecenas, “the decentralized art gallery,” attempts to approach the sensitive issues by envisioning fractional ownership for the art and thus propose an art investment “in the most transparent and efficient way.” Through this method, people have to passively give out their provenance and market prices since the record is in itself public.

Online auction and fractional transaction, however, are no news. That’s probably why FRESCO and Artolin probe into the more profound incentive behind and hope to wage a revolution against these immoral centralization and opaqueness.

[filimonov33]

In the original work of Erased de Kooning, Rauschenberg explored the definitions of art through his readymades. The traditional cumulation gave its way to an erasure process.
https://cdn-images-1.medium.com/max/800/1*vBbFfv3iH64s7JbPmtbSVw.jpeg

[Rexrace]

Your idea is very ambitious. Do you think that the system of evaluating Fresco in the future can become universally recognized?

[vadimproton]

Your idea is very ambitious. Do you think that the system of evaluating Fresco in the future can become universally recognized?

The mission of the FRESCO Foundation is to create and support art ecosystem which will be the founder of a new era of open and fair art market. We believe that the concept of art trust value will be broadly recognized by both art professionals and the general public.

[vadimproton]

We can get our fingers crossed for a revolution led by artists and collectors, yet people might still wonder how such projects differ from previous attempts, or more generically, what role blockchain technology plays in solving the problem when owners of art are already willing to contribute their data.
https://medium.com/fresco-network/the-glorious-revolution-in-the-art-world-83a5fa71bdf2

Crowd-funding is another way. Maecenas, “the decentralized art gallery,” attempts to approach the sensitive issues by envisioning fractional ownership for the art and thus propose an art investment “in the most transparent and efficient way.” Through this method, people have to passively give out their provenance and market prices since the record is in itself public.

Online auction and fractional transaction, however, are no news. That’s probably why FRESCO and Artolin probe into the more profound incentive behind and hope to wage a revolution against these immoral centralization and opaqueness.

Artolin, an online stock-exchange platform for art, based on “measuring artwork acceptance in the market.” In their system, the market acts as a fundamental drive in determining the value of art and promoting the work of the highest quality.

[vadimproton]

FRESCO Welcomes New Advisor Afra Al Dhaheri
https://medium.com/fresco-network/fresco-welcomes-new-advisor-afra-al-dhaheri-ac06b991627
https://cdn-images-1.medium.com/max/1000/1*WPsTDOb2cSLu7SjomxxW4Q.jpeg

Afra Al Dhaheri received a BA in Graphic Design from Zayed University, Abu Dhabi, in 2011. In 2014 she completed the prestigious Sheikha Salama Emerging Artist Fellowship in collaboration with RISD. She is currently completing a MFA in Painting from Rhode Island School of Design. Afra’s work is shown nationally and internationally.

In her works, Al Dhaheri expresses herself in various mediums including mixed media, sculpture, drawing, painting, installation, photography, and printmaking.

[vadimproton]

“The Erased Rauschenberg” project continues this exploration, infuses into the work the modern frenzy of the banal mass culture of advertising, and aims to alter the undue weight on the artist side.
https://cdn-images-1.medium.com/max/800/1*Yif2kYG3B4Er6leTd4Tl6w.png

[basehype]

I understand when informatization penetrates all spheres of life, the art field also does not want to stand aside and tries to introduce new technologies like blockchaine. But tell me, what was the factor that contributed to the creation of Fresco concept?

[vovanchik1]

I understand when informatization penetrates all spheres of life, the art field also does not want to stand aside and tries to introduce new technologies like blockchaine. But tell me, what was the factor that contributed to the creation of Fresco concept?

The idea of creating the Fresco foundation appeared in connection with the fact that in the art sphere there was a long-standing problem of non-transparency and non-marketability of the market, which is easy to manipulate. Fresco is a platform that will put the power of valuation into the hands of the entirety of the art community. The continuous effort of FRESCO Foundation members and partners will result in a more healthy art environment and encourage more activity and investment in the industry.

[vovanchik1]

We can get our fingers crossed for a revolution led by artists and collectors, yet people might still wonder how such projects differ from previous attempts, or more generically, what role blockchain technology plays in solving the problem when owners of art are already willing to contribute their data.
https://medium.com/fresco-network/the-glorious-revolution-in-the-art-world-83a5fa71bdf2

Crowd-funding is another way. Maecenas, “the decentralized art gallery,” attempts to approach the sensitive issues by envisioning fractional ownership for the art and thus propose an art investment “in the most transparent and efficient way.” Through this method, people have to passively give out their provenance and market prices since the record is in itself public.

Online auction and fractional transaction, however, are no news. That’s probably why FRESCO and Artolin probe into the more profound incentive behind and hope to wage a revolution against these immoral centralization and opaqueness.

Artolin, an online stock-exchange platform for art, based on “measuring artwork acceptance in the market.” In their system, the market acts as a fundamental drive in determining the value of art and promoting the work of the highest quality.

Instead of targeting at the generally acknowledged problems, FRESCO aims to “invigorate the change from the inside,” by creating a brand-new measurement system of art with a team including experienced artists, curators, and gallerists.

[vovanchik1]

https://medium.com/fresco-network/fresco-welcomes-new-advisor-ho-jae-kim-4c0c0ec76e13
Kim agreed to sell this signed Rauschenberg’s print to Nikolas Bentel, the artist of “The Erased Rauschenberg” project who currently works at the New Museum’s art and design Incubator, New Inc. Then, this piece of Rauschenberg was sold by advertising spaces and covered by bold brand tags or images, or whatever else the buyers supply.
https://cdn-images-1.medium.com/max/800/1*T2XHZ71nUUnY33A5vqUc0Q.jpeg

[vovanchik1]

FRESCO Welcomes New Advisor Afra Al Dhaheri
https://medium.com/fresco-network/fresco-welcomes-new-advisor-afra-al-dhaheri-ac06b991627
https://cdn-images-1.medium.com/max/1000/1*WPsTDOb2cSLu7SjomxxW4Q.jpeg

Afra Al Dhaheri received a BA in Graphic Design from Zayed University, Abu Dhabi, in 2011. In 2014 she completed the prestigious Sheikha Salama Emerging Artist Fellowship in collaboration with RISD. She is currently completing a MFA in Painting from Rhode Island School of Design. Afra’s work is shown nationally and internationally.

In her works, Al Dhaheri expresses herself in various mediums including mixed media, sculpture, drawing, painting, installation, photography, and printmaking.

Al Dhaheri was a part of “Emirati Expressions 2011 and 2015” and worked at the Guggenheim Museum New York and the Venice Biennale 2011. In 2014 she completed The Sheikha Salama Emerging Artists Yearlong Fellowship in collaboration with Rhode Island School of Design. In 2015 she joined Rhode Island School of Design Painting MFA program. Her First Solo show was hosted by T+H Gallery, Boston.

[Falkgornos]

In addition to the commercial importance of the project, what do you see as social significance of Fresco?

[Flex123]

We can get our fingers crossed for a revolution led by artists and collectors, yet people might still wonder how such projects differ from previous attempts, or more generically, what role blockchain technology plays in solving the problem when owners of art are already willing to contribute their data.
https://medium.com/fresco-network/the-glorious-revolution-in-the-art-world-83a5fa71bdf2

Crowd-funding is another way. Maecenas, “the decentralized art gallery,” attempts to approach the sensitive issues by envisioning fractional ownership for the art and thus propose an art investment “in the most transparent and efficient way.” Through this method, people have to passively give out their provenance and market prices since the record is in itself public.

Online auction and fractional transaction, however, are no news. That’s probably why FRESCO and Artolin probe into the more profound incentive behind and hope to wage a revolution against these immoral centralization and opaqueness.

Artolin, an online stock-exchange platform for art, based on “measuring artwork acceptance in the market.” In their system, the market acts as a fundamental drive in determining the value of art and promoting the work of the highest quality.

Instead of targeting at the generally acknowledged problems, FRESCO aims to “invigorate the change from the inside,” by creating a brand-new measurement system of art with a team including experienced artists, curators, and gallerists.

At the same time, FRESCO avoids associating the trust value with an explicit price tag. The FRES trust — an invented concept to demonstrate how much the market trusts the potential value of art — only shows the market acceptance while avoiding “going against the basic algorithm of the art industry.” FRES Trust encourages users to create an efficient and intuitive art ecosystem, where users have the incentive to engage and contribute, thereby generating a comprehensive system of digital provenance and solving other problems.

[Flex123]

In addition to the commercial importance of the project, what do you see as social significance of Fresco?

FRESCO Foundation represents a new generation of forerunners that promote social innovation and education through the mediation of art and technology. Because we are trying to unite communities and institutions from different countries and cultures, this will allow us to improve our modern culture and education. And Fresco will give the general public access to invaluable resources.

[Flex123]

FRESCO Welcomes New Advisor Afra Al Dhaheri
https://medium.com/fresco-network/fresco-welcomes-new-advisor-afra-al-dhaheri-ac06b991627
https://cdn-images-1.medium.com/max/1000/1*WPsTDOb2cSLu7SjomxxW4Q.jpeg

Afra Al Dhaheri received a BA in Graphic Design from Zayed University, Abu Dhabi, in 2011. In 2014 she completed the prestigious Sheikha Salama Emerging Artist Fellowship in collaboration with RISD. She is currently completing a MFA in Painting from Rhode Island School of Design. Afra’s work is shown nationally and internationally.

In her works, Al Dhaheri expresses herself in various mediums including mixed media, sculpture, drawing, painting, installation, photography, and printmaking.

Al Dhaheri was a part of “Emirati Expressions 2011 and 2015” and worked at the Guggenheim Museum New York and the Venice Biennale 2011. In 2014 she completed The Sheikha Salama Emerging Artists Yearlong Fellowship in collaboration with Rhode Island School of Design. In 2015 she joined Rhode Island School of Design Painting MFA program. Her First Solo show was hosted by T+H Gallery, Boston.

Her exposure to different art scenes influenced her to develop a pop up art collective project where she collaborates with other artists to develop a theme for a show to work within and then curate a show at spaces alternative to the traditional art venues: “ARTwec” project.