[ANN][FRES] FRESCO - Blockchain Art Trust Distribution Network

[olegklymko]

https://medium.com/fresco-network/museums-in-the-blockchain-era-8b5822db3b3
1. Exhibit and Promote Collections through FRES Trust
With the development of FRESCO protocol, renowned museums will participate with free tokens to add on to their valued works, resulting in the balance against possible market speculations.

Museum directors and board members will be able to allocate trust value to the museum’s collection, or any other relevant artwork that may be privately held while still carrying significant artistic value. Through this process, museums are able to promote their own collections, special exhibitions and programs, and support different kinds of artists. They function as the axis of academic value in art.
https://cdn-images-1.medium.com/max/800/1*ycA-sjrijJXqH9p5g_5OvQ.jpeg

[1714179540]

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[1714179540]

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[olegklymko]

Example:

Eleanor has been devotedly collecting modern and contemporary art for decades. Her major suppliers are dealers and galleries from the secondary market. One of her acquisitions emerged as a huge problem. Though the gallery insisted on the work’s authenticity, the artist denied it. Another work from her collection reached her with a poor condition, as the previous owner stored it in his mansion close to a tropical forest, exposing the work to excessive humidity and temperature.

The concerns Eleanor used to have — to whom the work belonged, where it was stored, its current condition — cease to be a problem. An effortless search can bring all the wanted information ready at hand.

[olegklymko]

Rachel Qin - Research Director
http://fresco.work/wp-content/uploads/2018/02/6-2.png
Rachel Qin is an industry-leading curator and art consultant. She works on the curations of multiple contemporary art exhibitions in Boston and Beijing with the experience in major gallery and museum. She conducts research projects on art market that combining the knowledge of art law, finance, marketing strategy, and valuation that deliver strategy and operations advice to individuals, corporates, and governmental agencies.

I think she knows the art well

[olehrazin]

Example:

Eleanor has been devotedly collecting modern and contemporary art for decades. Her major suppliers are dealers and galleries from the secondary market. One of her acquisitions emerged as a huge problem. Though the gallery insisted on the work’s authenticity, the artist denied it. Another work from her collection reached her with a poor condition, as the previous owner stored it in his mansion close to a tropical forest, exposing the work to excessive humidity and temperature.

The concerns Eleanor used to have — to whom the work belonged, where it was stored, its current condition — cease to be a problem. An effortless search can bring all the wanted information ready at hand.

Quantify the Value of Art with FRESCO

The value of art is essentially undeterminable. It is affected by numerous factors, such as the exhibitions, publications, and awards related to the artist, price records from the primary market and auction houses, and the condition, dimensions, mediums, year, subject, style, and rarity of the artwork. Added to these intrinsic qualities of the artwork, the overall state of the economy and the tastes of the marketplace add to possible fluctuations in the value of a work.

Attempts to generate an index for a quantified value of art are many. Most of the models, however, are opaque, arbitrary, and thus subject to manipulation. FRESCO’s democratized and transparent mechanism eliminates consumer doubts.

Any current outsider, without much knowledge of art history or the market, can refer to the FRES Trust of an artwork and have access to all its records online. Whether used for investing or simply information gathering, FRESCO is your reliable reference.

[olehrazin]

https://medium.com/fresco-network/museums-in-the-blockchain-era-8b5822db3b3
1. Exhibit and Promote Collections through FRES Trust
With the development of FRESCO protocol, renowned museums will participate with free tokens to add on to their valued works, resulting in the balance against possible market speculations.

Museum directors and board members will be able to allocate trust value to the museum’s collection, or any other relevant artwork that may be privately held while still carrying significant artistic value. Through this process, museums are able to promote their own collections, special exhibitions and programs, and support different kinds of artists. They function as the axis of academic value in art.
https://cdn-images-1.medium.com/max/800/1*ycA-sjrijJXqH9p5g_5OvQ.jpeg

Example 1:
Echo Museum’s mission is to explore sound art. It collects, displays, and interprets contemporary and historic innovations in sound art. However, the specific form of art is often marginalized in the art world. Echo Museum places 10,000 FRESH Cash into works from its current exhibition. With this making the headline in FRESCO network, more art scholars and audience start to notice this new form of art. Through FRESCO’s broadcast, the public knowledge to the Museum’s exhibition grows, and it attracts 1,000 more visitors in that month.

[olehrazin]

Artists in the Blockchain Era
How can FRESCO be useful to Artists?
https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
“Loving Vincent,” the recent 2018 Oscar nominees for Best Animated Feature, in memory of brings us back to the time of his this legendary artist and explore Vincent Van Gogh’s last moment in his life. Vincent Van Gogh, an artist that well-known for his tragic life story as a misunderstood genius and his suicide at the age of 37 under solitude and poverty. Although he produced thousands of vibrant artworks, capturing the liquidity of flight and shadow, he couldn’t sell his work or gained the dominant art group’s recognition. He depended on his brother Theo van Gogh’s financial support until his death. Dr. Paul Gachet, his friend and doctor in the late period of Van Gogh’s life, appreciated his work and talent, but he couldn’t explain and sell Van Gogh’s genius to his surrounding.

[olehrazin]

Irina Li - Curatorial Director
https://www.linkedin.com/in/yizhuo-li-692350b8/
http://fresco.work/wp-content/uploads/2018/02/2.png
Irina Li is a curator and young art historian based in New York, with recent experiences at top academic institutes and art institutions in China, Germany, and the U.S. She combines insider knowledge of the art industry with research skills trained during her years at labs of aesthetic and cultural psychology, addressing issues from a cross-disciplinary approach.
B.A. and B.S.,Tsinghua University; M.A., the Institute of Fine Arts, NYU.

[Flex123]

Rachel Qin - Research Director
http://fresco.work/wp-content/uploads/2018/02/6-2.png
Rachel Qin is an industry-leading curator and art consultant. She works on the curations of multiple contemporary art exhibitions in Boston and Beijing with the experience in major gallery and museum. She conducts research projects on art market that combining the knowledge of art law, finance, marketing strategy, and valuation that deliver strategy and operations advice to individuals, corporates, and governmental agencies.

I think she knows the art well

Found her page: https://www.linkedin.com/in/rachel-qin-25b28b81/

[Flex123]

https://medium.com/fresco-network/museums-in-the-blockchain-era-8b5822db3b3
2. Sell and Exchange Collections
Art museums, public foundations and institutions for art each have their individual missions in supporting art. For example, surveying 20th century American contemporary art, or exploring cross-cultural, new media experimentations. Sometimes the donations that come to the institutions do not align with the museum’s mission. Sometimes, the work is redundant or of lesser quality to other work in their collection or about to be acquired, or the demands of caring and storing a particular artwork is unduly difficult. Museums sometimes seek to de-acquisition items of their collection through sale, exchange, or other means. Proceeds from the sale of such works are used to purchase other works of art.

FRESCO enables museums, public foundations and institutions to search for potential pieces that better fit their demands by using filters to determine which pieces meet the needs of their collection, whether they already own the same piece, and if they can afford this sale or if there is the possibility for exchange.
https://cdn-images-1.medium.com/max/800/1*PPxIv0fdJDkg1U8m-8Ndcg.jpeg

[Flex123]

https://medium.com/fresco-network/collector-in-the-blockchain-era-unveiling-the-harrowing-complexity-cffc692e0566
Example:

Amy, an engineer from Australia, is enthusiastic about contemporary photography but always hesitant about the financial value of such work. From now on, she can have great confidence in discerning an artwork with the help of FRES trust and artists’ talks related to the artwork.

At the same time, FRESCO relieves all her strain of anxiety from inquiring about the proper price range of the work she likes and gathering previous trust records as a reference for its market potential.

[Flex123]

Artists in the Blockchain Era
How can FRESCO be useful to Artists?
https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
“Loving Vincent,” the recent 2018 Oscar nominees for Best Animated Feature, in memory of brings us back to the time of his this legendary artist and explore Vincent Van Gogh’s last moment in his life. Vincent Van Gogh, an artist that well-known for his tragic life story as a misunderstood genius and his suicide at the age of 37 under solitude and poverty. Although he produced thousands of vibrant artworks, capturing the liquidity of flight and shadow, he couldn’t sell his work or gained the dominant art group’s recognition. He depended on his brother Theo van Gogh’s financial support until his death. Dr. Paul Gachet, his friend and doctor in the late period of Van Gogh’s life, appreciated his work and talent, but he couldn’t explain and sell Van Gogh’s genius to his surrounding.

In real life case or romantic story, most artists struggle to get recognition and to earn from their artistic skills. Third-class Jack Dawson in “Titanic” draws pictures portraits for 10 cents a piece; Edward Munch, the artist produced the “Scream,” suffered trauma and losses from his poverty experience. The world needs an unforeseen platform that brings artists’ voice and works to the public, which is exactly FRESCO, the world’s first blockchain art trust value distribution network, will do.

[yuracryptoman]

https://medium.com/fresco-network/collector-in-the-blockchain-era-unveiling-the-harrowing-complexity-cffc692e0566
Example:

Amy, an engineer from Australia, is enthusiastic about contemporary photography but always hesitant about the financial value of such work. From now on, she can have great confidence in discerning an artwork with the help of FRES trust and artists’ talks related to the artwork.

At the same time, FRESCO relieves all her strain of anxiety from inquiring about the proper price range of the work she likes and gathering previous trust records as a reference for its market potential.

Simplify Transactions through FRESCO

FRESCO creates a dynamic network for rising power of an artwork. Spotting the talent is never easier when multiple roles are motivated to speak on the same all-inclusive platform.

Any available artwork can be uploaded to the pool on FRESCO. Once the wallet address behind it is linked to the owner’s contact information, FRESCO functions as a large-scale decentralized network for immediate trades. Fees traditionally paid to any unnecessary intermediary — largely composed of the commissions paid for searching, evaluating, and acquiring an artwork — are deducted from an investor’s cost. No additional role is needed to facilitate and supervise a transaction. All that matters is the decentralized, open, and efficient ecosystem.

[yuracryptoman]

https://medium.com/fresco-network/museums-in-the-blockchain-era-8b5822db3b3
2. Sell and Exchange Collections
Art museums, public foundations and institutions for art each have their individual missions in supporting art. For example, surveying 20th century American contemporary art, or exploring cross-cultural, new media experimentations. Sometimes the donations that come to the institutions do not align with the museum’s mission. Sometimes, the work is redundant or of lesser quality to other work in their collection or about to be acquired, or the demands of caring and storing a particular artwork is unduly difficult. Museums sometimes seek to de-acquisition items of their collection through sale, exchange, or other means. Proceeds from the sale of such works are used to purchase other works of art.

FRESCO enables museums, public foundations and institutions to search for potential pieces that better fit their demands by using filters to determine which pieces meet the needs of their collection, whether they already own the same piece, and if they can afford this sale or if there is the possibility for exchange.
https://cdn-images-1.medium.com/max/800/1*PPxIv0fdJDkg1U8m-8Ndcg.jpeg

Nova Foundation aims at collecting young and emerging artworks usually found in niche mediums. One of their long-time patrons donated their personal collection in its entirety to Nova Foundation, but 10 pieces of works are realistic photo shot in 1970s. However, by searching on FRESCO, Nova Foundation finds a museum that collect camera works and owns a considerable amount of FRES Cash which suggests its purchasing power. Therefore, Nova will be able to approach this museum and sell the recent donated photos to this museum, which will satisfy both parties.

Blockchain has profound effect in a world such as art, and FRESCO will aim to bring all sides of the art industry into this wave of technological innovation. Be a witness that one day, most of the world’s museums will have FRESCO accounts to display their magnificent collections on blockchain!

[basehype]

How can Fres token holders make money if they are not artists or collectors?

[olegklymko]

How can Fres token holders make money if they are not artists or collectors?

FRES tokens can be used for investment like another crypto currency. Because of the relative stability of the art market and the fixed number of FRES tokens, the demand for purchases of FRES tokens will continue to increase, resulting in a significant increase in the value of each token.

[olegklymko]

https://medium.com/fresco-network/collector-in-the-blockchain-era-unveiling-the-harrowing-complexity-cffc692e0566
Example:

Amy, an engineer from Australia, is enthusiastic about contemporary photography but always hesitant about the financial value of such work. From now on, she can have great confidence in discerning an artwork with the help of FRES trust and artists’ talks related to the artwork.

At the same time, FRESCO relieves all her strain of anxiety from inquiring about the proper price range of the work she likes and gathering previous trust records as a reference for its market potential.

Simplify Transactions through FRESCO

FRESCO creates a dynamic network for rising power of an artwork. Spotting the talent is never easier when multiple roles are motivated to speak on the same all-inclusive platform.

Any available artwork can be uploaded to the pool on FRESCO. Once the wallet address behind it is linked to the owner’s contact information, FRESCO functions as a large-scale decentralized network for immediate trades. Fees traditionally paid to any unnecessary intermediary — largely composed of the commissions paid for searching, evaluating, and acquiring an artwork — are deducted from an investor’s cost. No additional role is needed to facilitate and supervise a transaction. All that matters is the decentralized, open, and efficient ecosystem.

Example:

Joel mostly buys blue-chip art from galleries. He hopes to support more emerging artists but has no time to pay studio visits or to wander around group shows at art schools. On FRESCO, Joel has found a number of talented young artists and can buy works directly from them. Anytime some sought-after artworks by renowned artists show up on FRESCO, Joel also finds it quite convenient to contact the seller through the network. Such private deals save a large amount of extra cost and troubles of going through a centralized intermediary network.

By bringing the market mechanism aboveboard and stripping off unnecessary mysteriousness, FRESCO is doing nothing like iconoclasm. Instead, FRES trust restores the due appreciation of a masterpiece.

[Marriot]

What is the minimum transaction value in Fresco?

[olegklymko]

https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
Promote Works Through FRES Trust
It is not rare to hear about how a galleries, a dealer, or critic discovered a master in their dim basement studios. Local galleries have a limited clientele while mega galleries mostly focus on established and mid-career artists. Artists are usually stuck at a passive position in the market, allowed few platforms to promote themselves except for waiting to be spotted. FRESCO makes possible a self-initiated promotion campaign by artists.

Simply get FRES Cash, distribute an amount to a work, and its value is marked as FRES trust. With the distribution of FRES Cash, artists decide which works to be featured in the FRESCO headline and collectors’ search results.

Importantly, FRES trust is not about an artist’s grading of the artwork, but their trust on its prospect. FRESCO understands how upsetting it can be to put artists and their works in some competition or ranking. With FRES trust, artists enjoy complete freedom in promoting their works without having to equal the trust value with a bold price tag.

[olegklymko]

What is the minimum transaction value in Fresco?

Limit for 1 transaction 0.1 ETH. The reason stayed behind this value is the cost per transaction.

[Marriot]

How can Fres token holders make money if they are not artists or collectors?

FRES tokens can be used for investment like another crypto currency. Because of the relative stability of the art market and the fixed number of FRES tokens, the demand for purchases of FRES tokens will continue to increase, resulting in a significant increase in the value of each token.

Good, if the token will increase significantly in price.