This coin isn't interesting due to the incredibly shitty 100 - 10 drop after 3 days. Same obvious instamine crap that Dash pulled.
they announced Pre ANN 4~5 days ago before the launch. And they've already stated,
"First 10k PoW blocks have 100 ICH reward because many people are well informed about the launch because of pre-announcement, so we'll see big hashrate and high mining difficulty in first few days. so we have increased block rewards for first 3~4 days so that no one get any loss from high difficulty mining. Also it'll sustain coin value and good for masternode investors."