1) You need hype measure, this tool is really actual novaday. At Least telegram + twitter, followers number + grow speed by hour/day
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
2) You need regulary updated current status of each project: [ICO/pre-ICO/whitelist/waitlist] and so on.
3) The most usefull measure - how much money already collected. Sometimes its realy hard to find out but such info could be the main advantage of your listing.