I don't want to bash Butterfly Labs if I don't have to, and don't want to come off as petty. Forgive me if this is. But they probably should have noticed this $/GH comparison was wrong by now. (Found here:
http://www.butterflylabs.com/monarch/)
Their claim may have been correct (or not) for a few days, but it has certainly been incorrect for a long time now. I hope no miners out there were mislead into buying the Monarch based on this internal advertisement. The only way this can be correct now is if BFL claims that "the competition" is some specific entity other than those listed below. Of course, that would be disingenuous.
BFL, if you are watching, please update your misleading product page.
Anyone pre-ordering could rightly ask to cancel their order if it was based in part on false information on the Butterfly Lab's website when they ordered:
Contrary Old & New Examples:
Cointerra:
HashFast:
[...]